Privacy policy

Privacy Practices

Privacy Practices Policy for VIRTORE

Introduction:
At VIRTORE, we understand that our customers value their privacy, and we are committed to protecting their personal information. This Privacy Practices Policy explains how we collect, use, and safeguard customer data. By using our website, you agree to the terms outlined in this policy.
This Privacy Policy will help you better understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through the Shopify admin or by email).


Collection of Information:
We collect information from customers when they create an account, make a purchase, or contact our customer service team. This information may include:

Name, email address, phone number, and shipping/billing address.
Payment information, such as credit card details and billing address.
Purchase history and preferences.
Communication history with our customer service team.
We collect this information to process orders, provide customer service, and improve our website and services. We may also use this information to send marketing communications, but customers can opt-out of these communications at any time.


How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHOPIFY:
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify's data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI
Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify's Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement https://www.shopify.com/legal/privacy).


How long do we retain your information:
We will retain your personal data only for as long as necessary to fulfill the purposes for which we have collected it. To determine the appropriate retention period, we consider the amount, nature and sensitivity of your personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our policies. If you stop using our services or if you delete your account with us, we will delete your information or store your information in an aggregated and anonymized format.

Depending on whether you are a merchant, customer, partner, user or visitor, please refer to our supplemental privacy policies, as relevant, for further details on the retention of your personal information.


Protection of Information:
We take reasonable measures to protect customer data from unauthorized access, alteration, or disclosure. Our website uses industry-standard encryption technology to secure payment transactions and other sensitive data. We also restrict access to customer data to only authorized personnel.
Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information.


Sharing of Information:
We may share customer data with third-party service providers that help us operate our website and provide customer service. These providers are contractually obligated to protect customer data and use it only for the purposes of providing services to VIRTORE. We may also share customer data with law enforcement agencies, government officials, or other third parties when required to do so by law.


Data Retention:
We retain customer data for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. We may also retain customer data for marketing purposes, but customers can request that we delete their data at any time.


Cookies and Tracking:
Our website uses cookies and other tracking technologies to improve our website and personalize the customer experience. Customers can disable cookies in their browser settings, but this may affect the functionality of our website. We use cookies and similar tracking technologies on our website and when providing our services.
We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


Behavioural Advertising:
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Children's Privacy:
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will delete that information immediately.


California resident:
As a company that collects personal information from California residents, VIRTORE is subject to the California Consumer Privacy Act (CCPA). In addition to the Privacy Practices Policy outlined above, we have specific rules and guidelines for California residents:

Right to Know: California residents have the right to request information about the personal information we have collected, used, and shared about them. They may make up to two requests in a 12-month period. VIRTORE will verify the requestor's identity and provide the requested information within 45 days.

Right to Delete: California residents have the right to request that VIRTORE delete their personal information. VIRTORE will verify the requestor's identity and delete the requested information within 45 days, unless an exception applies.

Right to Opt-Out: California residents have the right to opt-out of the sale of their personal information. VIRTORE does not sell personal information, but we do share it with third-party service providers to provide our services. California residents can opt-out of this sharing by emailing us at support@virtore.com.

Non-Discrimination: VIRTORE will not discriminate against California residents who exercise their CCPA rights. This means that we will not deny goods or services, charge different prices, or provide a different level of service based on a customer's exercise of their CCPA rights.

Authorized Agent: California residents may designate an authorized agent to make requests on their behalf. VIRTORE will require written permission from the California resident and verify the agent's identity.

If you are a California resident and have questions or concerns about your privacy rights, please contact our customer service team or email us at support@virtore.com.


Your rights over your information:
Depending on where you live, and subject to certain exceptions, you may have some or all of the following rights:

Right to Know: The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
Right to Request Correction: The right to request that we correct inaccurate personal information that we maintain about you.
Right to Request Deletion: The right to request that we delete personal information that we have collected about you.
To exercise your rights, including the “right to know” and “right to delete,” please submit a request through our online portal.

If you have visited or made a purchase from a merchant’s Shopify-powered store, please contact the specific merchant directly. If you make a request to us, we will forward your request to the relevant merchant.

Please note that to protect your information and the integrity of our products and services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as your email address or a government issued ID.

Under US Privacy Laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information.
In certain states, you may have the right to appeal our decision regarding a request related to these rights. If you wish to appeal a decision, please contact VIRTORE Support.

We will not discriminate against you for exercising any of these rights.


Changes to Policy:
We may update this Privacy Practices Policy from time to time. Customers should check this policy periodically for changes. By continuing to use our website after changes are made, customers agree to the updated policy.


Conclusion:
At VIRTORE, we take the privacy of our customers seriously. We strive to protect customer data and provide transparency in our Privacy Practices. If you have any questions or concerns about this policy or how we handle customer data, please contact our customer service team.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@virtore.com.